TIME MACHINE
ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2023
LOCATION: Hangzhou
CLIENT: CAA
As described in Herbert George Wells' classic science fiction novel The Time Machine, time machines have always been a source of human imagination. Although it is currently impossible to create a device that can actually travel through time, design can also be used to create time travel with imagination. Using design as a medium, we can peer into the past, perceive the present and gain insight into the future. Design exists dynamically in time, intertwined with history, era, technology, culture and society, evolving and developing over time. Industrial design in time can be either an evolving entity or a predictive simulation and testing abstraction that is a fusion of culture and technology moving forward.
Our designs need to extract universal abstractions from time, extending from the machine to the relationship between the visual and the exhibit. The typography is derived from the electronic digital design of the seven-segment digital tube, combined with the mechanical form of the precision components, the liquid crystal number seems to be the end of the mechanical era and the beginning of the electronic era, but now it is also a retro symbol in the era of artificial intelligence, and thus possesses the characteristics of the common memory of mankind across the ages. The visual system of electronic table layout guides the viewer to think about the theme of the exhibition: about time, about machines.
赫伯特·乔治·威尔斯的经典科幻小说《时间机器》中曾描述,时光机器一直是人类想象力的源泉。目前虽无法制造真正能够穿越时光的设备,但设计也能以想象去创造时光穿梭。以设计为媒介,窥探过去,感知现在洞见未来。设计,动态化的存在于时间中,交织于历史、时代、技术、文化和社会中,在时间的推移下得到不断的演变和发展。工业设计在时间中既可以是一个演进的实体,也可以是一个预测的模拟的和测试的抽象是文化与技术的融合前进。
我们的设计需要从“时间”提取具有普适性的抽象概念从“机器”延展到视觉与展品的呼应关系。字体设计脱胎于七段数码管的电子数字设计,结合了精密部件的机械形式,液晶数字似乎是机械时代的终结,也是电子时代的开始,而今也已经是人工智能时代里的复古符号,因而具备了跨时代的人类共同记忆特征。视觉用电子表感的排版视觉体系引导观众思考展览主题:关于时间,关于机器。
我们的设计需要从“时间”提取具有普适性的抽象概念从“机器”延展到视觉与展品的呼应关系。字体设计脱胎于七段数码管的电子数字设计,结合了精密部件的机械形式,液晶数字似乎是机械时代的终结,也是电子时代的开始,而今也已经是人工智能时代里的复古符号,因而具备了跨时代的人类共同记忆特征。视觉用电子表感的排版视觉体系引导观众思考展览主题:关于时间,关于机器。