隐波
ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2024
LOCATION: Hangzhou
CLIENT: 隐波
Hidden Peaks, Embracing Waters | Ripples Hold Infinite Forms
A comprehensive branding project spanning naming, visual identity, supplies, and wayfinding signage design.
Situated at Qiandao Lake, "Embrace Resort" is a nature-inspired wild luxury retreat that merges contemporary aesthetics with Chinese sensibility. The visual language employs an agile ripple motif—a distilled representation of “mountain” and “water”—woven throughout the brand's visual impression.
隐山入水｜波藏万象
从命名、视觉、备品物料到标识导视系统的品牌全案设计项目。
位于千岛湖的自然风野奢度假酒店「隐波EMBRACE」，现代与中式结合的审美定位，应用图形选择了灵动的波纹视觉符号，解构概括自「山」与「水」的意向，贯穿品牌视觉印象的始终。
从命名、视觉、备品物料到标识导视系统的品牌全案设计项目。
位于千岛湖的自然风野奢度假酒店「隐波EMBRACE」，现代与中式结合的审美定位，应用图形选择了灵动的波纹视觉符号，解构概括自「山」与「水」的意向，贯穿品牌视觉印象的始终。
