AMBER 珀



ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2022
LOCATION: Hangzhou
CLIENT: AMBER SALON


Hair is the abode of moods. Time has no end, one thousand years for an amber. It means everything, and it can hold everything. Between black and white, there are thousands of colors.A thousand people have a thousand faces,and a thousand preferences can be presented.It is said that Eastern art originates from the knowledge of the weight of everything interacting with itself, and what inspiration the hair on shoulder brings to women. In this regard, haircut is only the smallest function we can achieve, but more importantly, to create time and space for people to enjoy beauty.The past, the present, the future, the beauty that remains in time, brings new inspiration to women's daily life. We connect the times, culture and art, maybe nostalgic, but always fresh.


时间无涯，千秋为珀；方圆不拘，可纳东西。质为透明，可明可暗，黑与白之间，是千千万万的色彩。千人千面，一千个人心中有一千种偏爱皆可呈现。 有人说，东方艺术起源于对万物重量与自身交互的认知，美丽头颅上的沉沉发丝，又给女性带来了怎样的灵感。于此，理发不过是我们所能实现的最小功能，更重要的是，为女性创造享受美丽的时间与空间。过去，现在，未来，在漫长的时间轴上，撷取那些留驻时间的美丽，为女性日常带来新的灵感。受雨露以弥坚，与日月而终毕。我们连接时代、文化与艺术，也许怀旧，总是新鲜。