ECOTIME



ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2022
LOCATION: Hangzhou
CLIENT: kiddoo

ECOTIME, as a new era sanitary napkin brand, hopes to break the inherent impression of pads in the market. It truly starts from women's psychology and creates safe, sincere, easy and comfortable personal care products for women.We use recyclable materials, such as bagasse and cotton paper, to create "non-polluting" sanitary napkins. Thinking about it from another perspective, it is because some people have the characteristic that they will have their periods, so they need such products as pads, and there is no need to emphasize gender differences. True female affirmative action is not a loud cry, but an equal view of all people.


ECOTIME作为新时代的卫生巾品牌，希望打破市场上对卫生巾的固有印象。真正从女性心理出发，为女性打造安全、真诚、轻松自在的个护产品。使用可回收材料，例如甘蔗渣、绵纸等，打造“无污染”卫生巾。换个角度思考，是因为一部分人有会来月经的特性，所以需要卫生巾这类产品，因此并不需要强调性别差异。真正的女性平权，不是大声呼告，而是平等看待所有人。