GUAN MEDIA 观传媒
ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2020
CLIENT: GUAN MEDIA
In the second half of 2020, View Video and Observer announced a merger to form a new media group, which naturally required a new logo, and after two months and several drafts, we finally settled on the "View Media" that can be seen in the video credits now.
"VIEW" is a very powerful act. Viewing precedes words. It establishes our relationship with the world around us. By watching, we are given the opportunity to generate ideas, which are conversations with information. Viewing helps one to draw out the voices in one's head.With metrics, there is the concept of time and length; with language, one can express oneself more precisely and write stories; with the gaze of the crowd, one can bring about change and establish rules.
When you look at this flower in the future, your flower will return to silence with your mind. Everything begins with observation.
2020年下半年，观视频与观察者网宣布合并，成立一个新的媒体集团，自然也需要一个新的logo。历经两个月，几经易稿，最终敲定了现在可以在视频片头看到的那个“观传媒”。
“观”，是一个很有力量的行为。观看先于言语。它确立了我们与周围世界的关系。借着观看，给我们产生想法的机会，这是与信息的对话。观看帮助人们把脑海里的声音引诱出来。
有了度量衡，才有时间、长短的概念；有了语言，才能更精准地表情达意，书写故事；有了众人的凝视，才能促成改变，建立规则。
汝未来看此花时，汝花于汝心同归于寂。一切始于观察。
“观”，是一个很有力量的行为。观看先于言语。它确立了我们与周围世界的关系。借着观看，给我们产生想法的机会，这是与信息的对话。观看帮助人们把脑海里的声音引诱出来。
有了度量衡，才有时间、长短的概念；有了语言，才能更精准地表情达意，书写故事；有了众人的凝视，才能促成改变，建立规则。
汝未来看此花时，汝花于汝心同归于寂。一切始于观察。
