POPLAY



ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2025
LOCATION: Hangzhou
CLIENT: POPLAY


POPLAY Temporal Island Hopping returns with a brand-new visual language.

The new logo and visual redesign stem from a fresh reflection on the essence of time—time is an infinitely extending line, and every moment worth lingering in is an island along that line, waiting to be discovered.

This visual renewal also welcomes a broader journey of island hopping. POPLAY will continue to write stories of romance and freedom, while embracing a more professional business acumen to build profound connections between people and objects, and among people themselves.

Welcome aboard the islands.


POPLAY时光跳岛，以全新的视觉语言回归。

新Logo与视觉升级，源于对时间本质的重新思考——时光是一条无限延长的线，而每个值得驻足的当下，都是线上等待发现的岛屿。

视觉的焕新，也为迎来更广阔的跳岛之旅，在这里继续书写浪漫与自由，也将以更专业的商业触角，构建人与物、人与人之间深度的连接。

欢迎登岛。