STANLUCK
ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2022
LOCATION: Qingdao
CLIENT: STANLUCK喜登乐
Stanluck designs and manufactures
camping furniture that inspired by nature. We hope to create a lifestyle of
home-camping by providing items that are practical and pleasant. We prefer to
define "camping furniture" as "living items that create a cozy
atmosphere". Whether indoor or outdoor, under the eaves or on the ground,
it can become the origin of the sense of security and the switch of changing
the vision of life. While furniture is rely on nature, the space shall be
liberated and the enjoyment
of wild will be a daily routine.The logo is inspired by the crossed imagery often found in camping culture, such as crossed arms, knots, campfires, crossed tools, etc. The letters and graphics are combined in the form of trademark to achieve a semiotic cultural identity.
Stanluck设计并制造依存于自然的露营家具。通过提供兼具实用与愉悦性的物品，打造“屋系露营”的全新生活方式。 我们将「露营家具」定义为"营造舒适氛围的生活道具"。无论在室内或户外，屋檐之下，大地之上，使其皆能成为释放安心感的原点和转换生活视野的开关。当家具依存于自然，空间将被解放，使恣意享受变为日常。 Logo的灵感来自于露营文化中经常出现的交叉意象，如交叉臂、绳结、篝火、交叉摆放的工具等，以trademark的形式将字母与图形结合，即达成了一种符号学上的文化认同。
