THE BIG HOUSE
ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2020
LOCATION: Hangzhou
CLIENT: THE BIG HOUSE
THE BIG HOUSE is a buying store that sells mid-century groceries with an artistic feel, develops its own products, and hopes to convey the concept of life through objects.
We live in the age of things, and we live according to their rhythm and the reality of constant substitution. Once upon a time, it was the objects that existed after generations, the tools or buildings that endured; today, it is we ourselves who see the creation, perfection and demise of objects.
When you open the store page of THE BIG HOUSE, it is full of items with "just the right amount of functionality" and "storytelling," full of the spirit of artifact design. We hope to create a design with a similarly long life span to present THE BIG HOUSE's philosophy of life and brand image.
THE BIG HOUSE是一家贩卖具有艺术感的中古杂货，开发自有产品，希望以物品传递生活理念的买手店。
我们生活在物的时代，我们根据它们的节奏和不断替代的现实而生活着。从前，在一代代人之后存在下来的是物，是经久不衰的工具或建筑物；而今天，看到物的产生、完善与消亡的却是我们自己。
打开THE BIG HOUSE的店铺页面，满是具有「刚好的机能性」和「故事性」的物品，饱含着器物设计的精神。我们希望打造一个同样赏味期限很长的设计，以呈现大房子的生活理念和品牌形象。
我们生活在物的时代，我们根据它们的节奏和不断替代的现实而生活着。从前，在一代代人之后存在下来的是物，是经久不衰的工具或建筑物；而今天，看到物的产生、完善与消亡的却是我们自己。
打开THE BIG HOUSE的店铺页面，满是具有「刚好的机能性」和「故事性」的物品，饱含着器物设计的精神。我们希望打造一个同样赏味期限很长的设计，以呈现大房子的生活理念和品牌形象。
