YUE CAMPING 悦野户外



ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2022
LOCATION: Hangzhou
CLIENT: YUE CAMPING 


Along with the rise of camping culture in China, the brand wanted us to do an overall upgrade of the visuals in order to better fit the future market demand. In the process of communication, we gradually clarified two key words: love&professional. Love is the driving force of the brand's deep commitment to outdoor camping for many years; while professionalism is the brand's vision from the beginning to the end. Excellent selection with immersive experience and considerate after-sales service, to provide a more relaxed and pleasant shopping experience for the public. With an energetic and inclusive visual style, users can better understand the brand concept of Yue Camping.


伴随着露营文化在国内的兴起，为了更好地契合未来市场需求，品牌方希望我们对视觉做一次整体升级。在沟通过程中，我们逐渐明确两个关键词：热爱+专业。热爱是品牌多年深耕户外露营的动力；而专业是品牌从一而终的愿景。优秀的选品配合沉浸式的体验及周到的售后服务，为大众提供更松弛更愉悦的选购体验。以一种活力且具有包容感的视觉风格，让用户更好地理解悦野Yue Camping的品牌理念。