låda
ART DIRECTOR: Bowen Hou
DESIGNER: mushroom ahead team
YEAR: 2021
LOCATION: Hangzhou
CLIENT: 多匣
låda is the Swedish word for "box". The owner of the store loves the beauty of Chinese culture and utensils, and hopes to sell and develop products to pass on the small, heart-stopping ideas of everyday life to more people. Although it is a home life store that develops and sells mainly mid-century Scandinavian style, Duo Box does not follow the fashionable, nor does it regard the classic as absolute. Lower your mind, change the perspective of the mind of the classic products, naturally can taste the good, in order to smack out the taste. Taste is the ability to optimize the knowledge you have accumulated and collected, to enlighten life as the goal to explore the shape of the items, fun and style will be born.
låda是瑞典语中“箱、匣子”的意思,中文名为多匣。店主热爱中古文化、器具之美,希望以销售及开发产品的形式将日常中令人怦然心动的小巧思传递给更多的人。
虽说是开发和销售以中古北欧风格为主的家居生活店,多匣不追捧时髦,也不将经典视作绝对。放低心态,换一个角度体察经典产品的心思,自然能品出其中的好,才能咂摸出味道来。品味,是把你累积、收集到的知识最佳化的能力,以启迪生活为目标来探求物品的形态,趣味和风格就油然而生了。